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EnrichHER Conference Welcomed Over 250 Business-Minded Participants

Photo Credit: | @diversitystock


EnrichHER Conference Welcomed Over 250 Business-Minded Participants

On Thursday, April 27, the inaugural EnrichHER Business Conference was held at Atlanta Tech Village in Buckhead, GA. Dr. Roshawnna Novellus, event creator and co-founder of Bootstrap Capital, partnered with the City of Atlanta to support women entrepreneurs during a two-day conference that engaged over 250 participants.

The conference focused on the development of successful women business leaders. Six women led businesses participated in EnrichHER’s business pitch competition. The winner, Lalanya Abner of Imagination Beyond Boundaries, was awarded $5,000 in funding. 

Lisa Nicole Cloud, CEO of Elite Marketing Strategies and star of BRAVO TV’s Married to Medicine, was the keynote speaker. Rashan Ali, multi-media personality, was the master of ceremony

EnrichHER speakers and panelists included Abigail Trembel, president of Randstad; Kimberly Blackwell, advisor for PMM & NBWC; Susan Oh, managing partner of Telemundo; Veronica Maldonado-Torres, program director for Georgia Protege Project; Genevieve Bos, managing partner of Thought Capital.

Judges for the business pitch competition included: Grace Fricks, president of Access to Capital For Entrepreneurs; Theia Washington, executive director of Women’s Entrepreneurship Initiative; and Dina Marto, founder of Twelve Studios.

Continue the conversation on social media with @RoshawnnaNovellus and follow the hashtag #EnrichHER.

Additional Photos Available CLICK HERE or visit,

Over 250 Engaged Women Business Supporters.

Panelist (L to R): Genevieve Bos, Kimberly Blackwell, Roshawnna Novellus, Susan Oh, Veronica Maldonado-Torres

Rashan Ali introduces panelist.

Panelist (L to R): Kimberly Blackwell, Genevieve Bos, Roshawnna Novellus, Susan Oh, Veronica Maldonado-Torres


Changemakers (L to R): Ceasar Mitchell (Atlanta City Council President and Atlanta mayoral candidate), keynote speaker, Lisa Nicole Cloud (WEN and BRAVO TV), Dr. Roshawnna Novellus, and Michael V. Roberts Sr. (Real Estate Mogul).


EnrichHER Conference Day Two Entrepreneurs’ Breakfast

Kim McNair, mistress of ceremony for Entrepreneurs’ Breakfast at General Assembly.

Day 2 – Breakfast Attendees at General Assembly

Kristy West, The Second City Works, teaches entrepreneurs the Art of Improv to improve their networking and public speaking skills.

Abigail Trembel, President of Ranstand Healthcare, teaches the importance of process improvement.

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